A great TED talk. Beware any claims that purport to help your brain.
If someone tries to sell you something with a brain on it … ask to see
the evidence. Ask for the part of the story that's not being told.” (Molly Crockett)
An 11 minute video worth watching, especially if you want to believe the neuro headlines in newspaper and magazine articles.
Brains are ubiquitous in modern marketing: Headlines proclaim cheese
sandwiches help with decision-making, while a “neuro” drink claims to
reduce stress. There’s just one problem, says neuroscientist Molly
Crockett: The benefits of these "neuro-enhancements" are not proven
scientifically. In this to-the-point talk, Crockett explains the limits
of interpreting neuroscientific data, and why we should all be aware of
them.
http://www.ted.com/talks/molly_crockett_beware_neuro_bunk.html
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