Mediocrity

An affliction that seems to have settled on our stroke associations. Between the ASA and NSA they seem to be working on who can be the most bland in the race to the bottom. WSO is even below those two.
This quote from Seth Godins book, Poke the Box is instructive.
Mediocre services or products do what they are supposed to do, but have set the bar so low that it's hardly worth the energy to cross the street to buy them.