The first secret of design is... noticing - TED talk

This is what our stroke medical professionals can't see. They don't notice or maybe don't care that nothing in stroke is working.
There are all these problems in stroke.
You're screwed if you have a stroke right now.

http://www.ted.com/talks/tony_fadell_the_first_secret_of_design_is_noticing?
As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.