"It's not my problem" - stroke

Another winner from Seth Godin. Stroke is not your doctors problem, not your hospitals problem, not your stroke associations problem, not your stroke researchers problem. They obviously don't give a shit about solving YOUR stroke problems. Proven by the 10% full recovery rate. They have done nothing useful for decades. It is YOUR problem to solve, hop to it.

"It's not my problem" 

 

But what if it was?
What if the apparently intractable cultural issues that you take for granted were instead seen as problems on your desk, things you could influence?
What if the rules others take for granted are seen by you and your team as standards you can change?
What if we take the responsibility instead of waiting for it to be offered?