If you could experience the world through the eyes and body of a stroke survivor, what would you do?

All your interactions with your stroke medical professionals consist of YOU having to do something. They don't know how many times it needs doing. They don't know objectively if it is working or not. Your therapists and doctor have no direct action they can accomplish to get you recovered.

Seth Godin writes this in a much clearer fashion, I just tried to apply it to stroke.

Excellence

If you knew,

and you could see the world through the eyes of the customer,

and you really cared...

What would you do?

That's a simple test of creating excellence.

So, if I'm on hold for 56 minutes with Orbitz, does the CEO know? Is that ever a desired outcome?

Does the engineer who shipped a hackable voting machine know that it's hackable? 

The plumber who finished the job and left the hot/cold controls in reverse position... did he care enough?

Excellence cuts through bureaucracy and status quo and excuses and asks a simple question:

What would you do if you knew?