Respect difficult problems, stroke is a difficult problem, leaders tackle difficult problems

Another great blog by Seth Godin. Until our leaders step up to the plate survivors will be screwed.  Prevention press releases are the pinnacle of laziness and incompetency.

Respect difficult problems 

They’re difficult because they resist simple solutions. Glib answers and over-simplication have been tried before, and failed.
People have tried all of the obvious solutions. They haven’t worked. That’s why we’ve resorted to calling them difficult problems.
Difficult problems require emotional labor, approaches that feel risky and methods that might not work. They reward patience, nuance and guts, and they will fight off brute force all day long.