Getting the word out on Stroke

Apply this to stroke. What will it take to get action occurring for stroke, action meaning solving all the problems in stroke?

People already know that stroke is devastating, but they don't know that 25% of them will have a stroke. There is NO knowledge that stroke treatments are ineffective.

 tPA has been known to be a failure at complete recovery 88% of the time since approved in 1996. 

Full recovery from stroke only occurs 10% of the time. NSA statistic.

 

We have to destroy the existing stroke associations, they are making matters worse by focusing only on prevention and putting out crap like this from several years ago.  

What a bald-faced lie

Great thinking again by Seth Godin

Getting the word out on stroke

For some, this is the holy grail of marketing.
If only more people knew what you know.
If only they were aware of what you have to offer, of the work you can share.
Perhaps you can get more people to click on your video, read your tweet or see your Instagram.
Alas, awareness is not action.
Everyone reading this is aware that Peru is a country. But that doesn’t mean you’ve visited recently, or have plans to go soon.
Everyone reading this is aware that turnips are a root vegetable. But knowing they exist doesn’t mean you’re going to have them for dinner.
Awareness is important, but it is insufficient.
Action comes from tension, desire and fear. Action is the hard part.