Wednesday, March 2, 2016

Chewable coffee-flavored gummy bites called Go Cubes.



If you want to figure out a more precise way to get your caffeine. Not allowed unless your doctor prescribes it. I'm not linking to all the posts I've done on the goodness of coffee, that might be construed as practicing medicine and since I'm not medically trained everything I say is worthless. Your doctor will never condescend to read my blog for insights into how stroke problems might be solved.

Chewable coffee-flavored gummy bites called Go Cubes.



On a sunny day in late January, Nootrobox co-founder Michael Brandt ventured onto this soundstage for startup utopia to talk about his company’s newest product: a line of chewable coffee-flavored gummy bites called Go Cubes. They, like all of Nootrobox’s wares, are nootropics: substances designed to make you think harder, better, and faster, also known as smart drugs. (Nootropics are typically marketed as dietary supplements, which are not reviewed by the FDA, although the agency has issued warning letters. Nootrobox says it only uses ingredients that the FDA has classified as generally safe.) Brandt strode into the lobby wearing a neon baseball hat that said “THINKING CAP.” See? It’s unnerving when reality is too on the nose.
Each Go Cube contains as much caffeine as half a cup of coffee, as well as six grams of sugar. The nootropic elements are B-complex vitamins and l-theanine, an amino acid found in green tea. (L-theanine plus caffeine is a popular pairing to start with because the combination reduces jitters.)
Brandt hopes that Go Cubes will introduce consumers to the idea that “your smartness is something to be optimized,” he said. “Own the fact that when you’re going to get coffee, 80% of the time you’re doing it to enhance your work abilities somehow.” And if coffee drinkers are trying to “modulate” performance, “Wouldn’t you want something more precise than coffee?” he said. “That’s our whole hypothesis there.”

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