https://www.mdlinx.com/internal-medicine/medical-news-article/2016/12/02/taste-sound-music-chocolate-crossmodal-correspondences/6944375/?newsdt=120216&subspec_id=0&utm_source=DailyNL&utm_medium=newsletter&utm_content=general-article&
Appetite, 12/02/2016
Interestingly,
and in contrast with previous similar studies, these outcomes show that
in certain cases, sounds can have a perceptual effect on gustatory food
attributes without essentially changing the hedonic experience.
- There has been a recent growth of interest for figuring out if sound (specifically music and soundscapes) can improve not only the basic taste attributes connected with food and beverage items (for example, sweetness, bitterness, sourness, etc.), additionally other vital components of the tasting experience, such as, for instance, crunchiness, creaminess, and/or carbonation.
- In the present study, participants assessed the perceived creaminess of chocolate.
- Two contrasting soundtracks were produced with such texture–correspondences in mind, and validated by means of a pre–test.
- The participants tasted the similar chocolate twice (without knowing that the chocolates were identical), each time listening to one of the soundtracks.
- The ‘creamy’ soundtrack enhanced the perceived creaminess and sweetness of the chocolates, as compared to the ratings given while listening to the ‘rough’ soundtrack.
- Moreover, while the participants preferred the creamy soundtrack, this difference did not seem to influence their overall enjoyment of the chocolates.
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