The WSD Campaign Committee and Working Group have been busy working to develop the new campaign theme for the 2016 World Stroke Campaign and World Stroke Day.
The theme is Face the Facts: Stroke is Treatable with the tagline of: Lives can improve with better awareness, access, and action.
The key objectives are:
- To raise awareness of the incidence of stroke world-wide and the fact that Stroke is Treatable. Who gives one fuck about awareness? Survivors want results.
- To highlight the importance of improved outcomes from access to best-practice evidence-based treatments:
- Knowing the FAST signs of stroke and getting treatment saves lives and improves recovery.
- Promoting admission to Stroke Units.
- Highlighting conditions for best-practice treatments such as clot-busting drugs, and mechanical clot retrieval.
- Acknowledging that rehabilitation is a critical step in the treatment process.
- Highlighting secondary prevention treatments and lifestyle changes.
- To encourage everyone to take action to drive awareness and push for better access to stroke treatments.
- Advocacy action can occur at all levels including individual, health care professional, governments and decision makes.
- The new World Stroke Organization Global Stroke Services Guidelines will be promoted to health professionals as even with limited resources, they can do something to improve care.
- The new World Stroke Organization Advocacy Toolkit will be promoted to increase the effectiveness of advocacy at a local level.
- The most important thing to focus on World Stroke Day is all the failures in stroke that need fixing, not this stupid bullshit of 'happy talk.'
The new campaign content and collateral will be launched online in May via email and the WSC website.
In June/July we will be hosting a series of webinars to introduce the new theme and opportunities to promote advocacy in action to improve access to evidence-based treatments worldwide.
To register your interest in participating in a Webinar, please email: Victoria Gray at firstname.lastname@example.org.