If you want to figure out a more precise way to get your caffeine. Not allowed unless your doctor prescribes it. I'm not linking to all the posts I've done on the goodness of coffee, that might be construed as practicing medicine and since I'm not medically trained everything I say is worthless. Your doctor will never condescend to read my blog for insights into how stroke problems might be solved.
Chewable coffee-flavored gummy bites called Go Cubes.
On a sunny day in late January, Nootrobox
co-founder Michael Brandt ventured onto this soundstage for startup
utopia to talk about his company’s newest product: a line of chewable
coffee-flavored gummy bites called Go Cubes.
They, like all of Nootrobox’s wares, are nootropics: substances
designed to make you think harder, better, and faster, also known as
smart drugs. (Nootropics are typically marketed as dietary supplements,
which are not reviewed by the FDA, although the agency has issued warning letters.
Nootrobox says it only uses ingredients that the FDA has classified as
generally safe.) Brandt strode into the lobby wearing a neon baseball
hat that said “THINKING CAP.” See? It’s unnerving when reality is too on
the nose.
Each Go Cube contains as
much caffeine as half a cup of coffee, as well as six grams of sugar.
The nootropic elements are B-complex vitamins and l-theanine, an amino
acid found in green tea. (L-theanine plus caffeine is a popular pairing to start with because the combination reduces jitters.)
Brandt
hopes that Go Cubes will introduce consumers to the idea that “your
smartness is something to be optimized,” he said. “Own the fact that
when you’re going to get coffee, 80% of the time you’re doing it to
enhance your work abilities somehow.” And if coffee drinkers are trying
to “modulate” performance, “Wouldn’t you want something more precise
than coffee?” he said. “That’s our whole hypothesis there.”
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