http://www.australiancreative.com.au/news/a-simple-stroke-of-brilliance
Viola Design’s indigo-coloured string has won an international design contest organised by the World Stroke Organisation. Its Solidarity String will be launched on World Stroke Day, 29 October.
The looped string design represents both the connection between all people touched by stroke, which is the world’s – and Australia’s second biggest killer, and the flow of blood & the healthy function of the brain and body.
Melbourne graphic designers, Anna Carlile and Joanna Gardener of Viola Design, beat entries from all over the world.
In 2010, the WSO called for the creation of a unifying symbol that could be unmistakeably and globally recognised as a sign of support for the stroke community. Viola was invited by the National Stroke Foundation to submit an entry. A panel comprised of prominent stroke professionals(Why not survivors?) from all over the world selected Viola's design.
Organisers of the contest said they selected the “solidarity string? because it was a “dynamic and versatile” symbol that could be applied to a variety of campaign materials and was a “strong identifier for the voice of stroke”.
World Stroke Organisation president Professor Stephen Davis, who is himself from Melbourne, said it was wonderful that stroke now had an emblem that would raise the profile of the disease. “Internationally, stroke has been lacking its own distinct symbol, something that is readily identified – one look and you know you are seeing support for the fight against stroke,” Professor Davis said.
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