http://www.gender-focus.com/2011/11/17/edgy-heart-and-stroke-ads-call-on-women-to-make-death-wait/
When you’re a non-profit trying to raise awareness of a major health issue, it makes sense to think outside the box.
That’s the approach the Heart and Stroke Foundation has taken in its new “Make Death Wait” ad campaign. The TV portion of the campaign consists of two ad spots, one designed to announce the statistic that one in three people will die of heart disease, and another targeted at women to help them realize that heart disease is the number one killer of women.
The ad for women features a male voiceover that says, “I love women. I love older women, professional women…” over various images of women: a long shot of a woman by a pool, a younger woman running with her child in a stroller, an older woman dancing with her husband.
At the end of the ad, a female voice encourages us to “Make Death Wait,” to donate, and lets us know the stat about women’s risk for heart disease. It’s an edgy ad that is likely to get noticed and provoke a variety of reactions.
I like this ad. Death IS stalking women because we take care of ourselves last.
ReplyDeleteAs a woman, I was horrified by this ad. I showed it to my husband and he too was appalled. The whole situation brings to mind a serial killer/stalker waiting to pounce. Given that the associate director of the H&S foundation of Canada (in charge of communications and messaging, among others) is/was married to the psychopath serial rapist and killer Russell Williams, we find this ad with its intention to instill fear and anxiety and manipulate women’s emotions beyond bad taste and disrespect, it is downright perverse. What is this association thinking? Is Russell Williams’ mentality growing on them? Donations????? They sure won’t get a penny from us. Oh, and for those who LOVE this type of emotional terrorism, how about giving a thought to the female (and other) victims of psychopathic violence? Education is not done through emotional rape. But this is not about education, is it? It’s about money…
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