http://www.tandfonline.com/doi/abs/10.1080/10400419.2015.1087258
Abstract
Studies
in embodied cognition show that physical sensations, such as touch and
movement, influence cognitive processes. Two studies were conducted to
test whether squeezing a soft versus a hard ball facilitates different
types of creativity. Squeezing a malleable ball would increase divergent
creativity by catalyzing multiple or alternative ideas, whereas
squeezing a hard ball would increase convergent creativity by
facilitating only a single correct response. In Study 1, participants
squeezed either a hard ball or a soft ball while completing the Torrance
Test of Creative Thinking (TTCT), a divergent creativity test. The same
procedures were used in Study 2 except that the TTCT was replaced with
the Remote Associates Test, a convergent creativity test. Participants
who squeezed a soft ball generated more original and diverse ideas
(Study 1), whereas participants who squeezed a hard ball were better at
coming up with a single correct answer (Study 2).
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