Deans' stroke musings

Changing stroke rehab and research worldwide now.Time is Brain!Just think of all the trillions and trillions of neurons that DIE each day because there are NO effective hyperacute therapies besides tPA(only 12% effective). I have 493 posts on hyperacute therapy, enough for researchers to spend decades proving them out. These are my personal ideas and blog on stroke rehabilitation and stroke research. Do not attempt any of these without checking with your medical provider. Unless you join me in agitating, when you need these therapies they won't be there.

What this blog is for:

Shortly after getting out of the hospital and getting NO information on the process or protocols of stroke rehabilitation and recovery I started searching on the internet and found that no other survivor received useful information. This is an attempt to cover all stroke rehabilitation information that should be readily available to survivors so they can talk with informed knowledge to their medical staff. It's quite disgusting that this information is not available from every stroke association and doctors group.
My back ground story is here:http://oc1dean.blogspot.com/2010/11/my-background-story_8.html

Tuesday, September 27, 2016

National stroke awareness group honors local marketing campaign for innovation, creativity

Fucking, fucking awareness, NOT solving any of the many problems in stroke. Why the hell do you even have stroke in your name?  You as a stroke association should curl up and die from shame. I dare the president of the ASA to contact me to talk to their board of directors. Or are you too chickenshit to meet with a disabled stroke survivor?
http://www.83degreesmedia.com/innovationnews/strokes-warningsigns-messaging-hiphop-campaign-092716.aspx


A campus event at the University of South Florida St. Petersburg with national hip hop recording artist Dee-1 is not where you would expect the American Heart Association to promote its message about learning the warning signs of stroke.

But that’s exactly what the American Heart Association Tampa Bay chapter did this spring during National Stroke Month. And for that enterprising event, along with its creative use of social media and strategic partnerships with local businesses, hospitals and media, the chapter recently won a national award.

In September, the chapter received the American Stroke Association’s national award for Best Integrated Campaign for American Stroke Month 2016 among markets with a corporate sponsor. Frontier Communications is the Tampa Bay American Heart Association corporate partner.

According to Lily Conrad, communications director for the local AHA chapter, one of the goals for this year’s campaign was to engage millennials.

“We wanted to reach them with the message that stroke can affect anyone at any time and how important it is to know stroke’s warning signs,” says Conrad.

To accomplish that, the chapter organized the USFSP event with Rapper Dee-1, who is a spokesperson for the national American Heart Association. His rap song communicates the association’s healthy lifestyle message.

“The USFSP event was our kick-off event for the stroke campaign and having Dee-1 there, along with games and other activities for the students, made it very successful,” says Conrad.

Dee-1’s song, “Salle Mae Back” about paying back his student loans after graduating from Louisiana State University was a record hit with millennials concerned about student debt.

The chapter also reached the community through widespread use of Facebook, Twitter and Instagram. The results exceeded the chapter’s expectation.

“We’ve been using social media for a while, but for this year’s campaign, we really took it to the max and had our largest engagement numbers ever,” says Conrad. “This was also our first time using Instagram for the campaign.”

To create a personal connection with the dangers of strokes, the chapter worked with Jen Petit-Homme, marketing manager for Frontier Communications, Tampa Bay, and her mother, Yolande Petit, a stroke survivor.

Their images and story were used extensively to help promote the national stroke month theme:  “Stroke Hero – Stroke Heroes spot a stroke F.A.S.T.” Fast stands for face dropping, arm weakness, speech difficulty, and time to call 911.

“It is so meaningful to be nationally recognized for our efforts to raise stroke awareness,” says Kate Sawa, executive director of the American Heart Association Tampa Bay.

“Frontier Communications and the American Heart Association/American Stroke Association had a vision to equip our community with lifesaving education. We’ve been fortunate to accomplish this through unique community events, engaging corporate employees, and working closely with healthcare systems and incredible stroke survivors,” says Sawa.

The Tampa Bay Metro AHA chapter’s campaign was evaluated on the basis of creativity and innovation, planning, execution and evaluation. Judges noted the chapter’s “impressive” strategic alliance and volunteer engagement, as well as “expansive” market reach through social media posts, media coverage, sponsors and events. 

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