'Rethink Rehab,' Says Brain Injury/Stroke Service Provider

Stroke rehab is a complete fucking failure as proven by this!

Only 10% get to full recovery.

You solve that by saving millions to billions of neurons by just stopping the 5 causes of the neuronal cascade of death in the first week!

I lost 5.4 billion neurons that first week. If I'd only lost 177 million neurons in the 90 minutes it took to get tPA I'd easily be recovered by now. 

The latest here:

'Rethink Rehab,' Says Brain Injury/Stroke Service Provider

•                                                                                                                                             by Les Luchter , Yesterday

Centre for Neuro Skills (CNS), which provides rehabilitation services for traumatic brain injury and stroke patients in seven Texas and California locations, has launched “Rethink Rehab,” the first ad campaign in its 45-year history.

Throughout that time, “we’ve been fighting against the notion that rehabilitation is only about addiction counseling and physical limitations,” Ben Ashley, CNS associate vice president marketing and communications, tells Marketing Daily. “This campaign is asking people to broaden that definition from some of the short-term considerations toward a long-term patient recovery mindset.”

“Rethink Rehab’s” centerpiece is a :30 spot from the Moon Rabbit agency that’s running on connected TV.

In it, a woman has trouble reaching for a drinking glass atop a shelf as a voiceover intones, “After a traumatic brain injury, getting back to a life you remember isn't an easy road.”

She’s then shown undergoing physical therapy, albeit with stumbles, as the narrator continues, “It's a path paved with hard work, determination and failures. You need a partner, one who empowers you as you relearn the basics of daily living now.”

In a digital ad sequence, a woman is shown, first writing illegibly, and then, as described by Ashley, “Her handwriting’s getting a little more legible, she’s dropping the pen, coming back up and trying again, coming back down” and she finally writes clearly, “I’ve got this.” 

Such ads represent a major shift from CNS’ past marketing approach, which had generally relied on a sales force calling on contacts in the acute care space – call them “discharge planners” -- who in turn would refer patients, Ashley says.

The change, coming during a “period of growth and transition” and a year after CNS’ founder relinquished his CEO position, began with a revamping of the company’s website from being an academic-type resource to being directed “more towards patients, discharge planner, families and loved ones,” Ashley relates.

The awareness campaign, which began Feb. 1 and is slated for a year’s run, is aimed both at consumers and those “discharge planners.”

Ashley admits it’s a work in progress.

“This year is really about exploring what works and what resonates,” he says. “It’s going to come down to what are people engaging with, what are they finding important, and then learning from that to …tweak messaging, tweak artwork, tweak creative.”

Already, Ashley reports, CNS has been seeing “better-than-industry-average click-through and engagement rates,” as well as “an uptick in interest through the website as well as quite a jump in our click-to-call through Google.”

“Rethink Rehab,” which also includes a :15 cutdown of the video, is running on streaming services, Meta, Bing, Google and LinkedIn. CNS is also working with IHeartMedia on audio ads and placing advertorials through HealthLine.  

While, at the start, the campaign is targeted geographically rather than demographically, Ashley notes that women 45-65 “tend to be the decision-makers. But, that being said, it could happen to anyone.”

And, if it does, “we’re trying to show the ups and downs, and that there are places that can help support you. This really is purpose-driven work.”