A reason persuasion is surprisingly difficult - stroke leaders?

Knowing how to do this in stroke is imperative. We have to somehow convince everyone in stroke leadership positions that they have no clue in how to solve anything in stroke.
Another great Seth Godin blog post.
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html
Each of us understands that different people are swayed by different sorts of arguments, based on different ways of viewing the world. That seems sort of obvious. A toddler might want an orange juice because it's sweet, not because she's trying to avoid scurvy, which might be the argument that moves an intellectual but vitamin-starved sailor to take action.
So far, so good.
The difficult part is this: Even when people making an argument know this, they don't like making an argument that appeals to the other person's alternative worldview.
This is key. What is the worldview of stroke leaders that they don't see all the problems in stroke and just focus on press releases, prevention tidbits and F.A.S.T.?
Worth a full stop here. Even when people have an argument about a political action they want someone else to adopt, or a product they want them to buy, they hesitate to make that argument with empathy. Instead, they default to talking about why they believe it.

Understanding Persuasion and Motivation in Interactive Stroke Rehabilitation

Your doctor needs to know which patients need motivation to undertake the extremely difficult task of stroke rehab with absolutely no guidebook and no help from the doctor. Or you'll have to get this yourself.
http://link.springer.com/chapter/10.1007/978-3-319-20306-5_2
Michelle Pickrell,

Bert Bongers,

Elise van den Hoven

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Abstract

For the research reported in this paper ethnographic research methodologies were used to explore patient motivation, feedback and the use of interactive technologies in the ward. We have conducted in-depth interviews with physiotherapists, who work closely with stroke patients to help them regain movement and function. From this research, a set of design guidelines have been developed which can be applied in the design of interactive rehabilitation equipment.

Eye Contact Increases Resistance to Persuasion

Remember this when you are talking to your doctor and need to convince them that they are stupid and know nothing about stroke recovery.
http://pss.sagepub.com/content/early/2013/09/25/0956797613491968

1. Frances S. Chen1,2
2. Julia A. Minson3
3. Maren Schöne1
4. Markus Heinrichs1,4

1. ¹Department of Psychology, Laboratory for Biological and Personality Psychology, University of Freiburg
2. ²Department of Psychology, University of British Columbia
3. ³Harvard Kennedy School, Harvard University
4. ⁴Freiburg Brain Imaging Center, University Medical Center, University of Freiburg

1. Frances S. Chen, Department of Psychology, Department of Psychology, University of British Columbia, 3521-2136 West Mall, Vancouver, BC, Canada V6T 1Z4 E-mail: frances.chen@psych.ubc.ca

1. Author Contributions F. S. Chen and J. A. Minson contributed equally to this work and share first authorship. F. S. Chen and J. A. Minson developed the study concept. All authors contributed to the study design. Testing and data collection were performed by M. Schöne. F. S. Chen and J. A. Minson performed the data analysis and interpretation. F. S. Chen and J. A. Minson drafted the manuscript, and all authors provided critical revisions. All authors approved the final version of the manuscript for submission.

Abstract

Popular belief holds that eye contact increases the success of persuasive communication, and prior research suggests that speakers who direct their gaze more toward their listeners are perceived as more persuasive. In contrast, we demonstrate that more eye contact between the listener and speaker during persuasive communication predicts less attitude change in the direction advocated. In Study 1, participants freely watched videos of speakers expressing various views on controversial sociopolitical issues. Greater direct gaze at the speaker’s eyes was associated with less attitude change in the direction advocated by the speaker. In Study 2, we instructed participants to look at either the eyes or the mouths of speakers presenting arguments counter to participants’ own attitudes. Intentionally maintaining direct eye contact led to less persuasion than did gazing at the mouth. These findings suggest that efforts at increasing eye contact may be counterproductive across a variety of persuasion contexts.

Persuasion of stroke needs

I don't deal well with stupid people, but I'm sure my style of presenting leaves a bit to be desired. I'm probably the bad cop. I was having a beer with a good friend of mine and we were discussing my argument style in my blog.
He told me that not only do I tell them they are wrong, I beat them over the heads with proof that they shouldn't even be in the same room with me.  His experience working as a social worker with street people and ex-convicts has led to a vastly more conciliatory approach, it doesn't get the dander up of those he needs to work with. I agree, I probably need a confederate who is much more easy-going.
What are your opinions of how to convince the stroke medical world they need to make vast changes?
Other possibilities, but not necessarily for me;

7 Things Really Persuasive People Do

The 21 Principles of Persuasion

Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

How to Persuade People in 90 Seconds or Less

10 Tricks to Mastering the Art of Persuasion

 21 Powerful Ways To Persuade People ToDo What You Want