What a crock. This points out that all survivors can expect is compensation, not recovery because the NSA is doing nothing about stroke recovery. My PSA would be short and sweet, 'Don't get a stroke because there is nothing out there to likely get you to full recovery.'
http://news.sys-con.com/node/3517390
National Stroke Association released a new
Public Service Announcement (PSA) this week as part of
Come Back Strong
-- the first national movement to rally for stroke recovery. The PSA
has been released in honor of World Stroke Day which is Thursday,
October 29.
The National Stroke Association PSA tells the emotional and inspiring
story of stroke survivor Billy Lister who suffered a stroke at the age
of 17 leaving half his body paralyzed. Today Billy is a triathlete,
cycling national champion, and U.S. Paralympic Cycling Team hopeful. His
bike is
specially modified to function using only his right hand. At
the touch of a button he can change gears and a dual brake allows him to
engage both the front and rear brake simultaneously.
"This PSA is a wakeup call, not only to the stroke community, but to the
world. I'm here to tell everyone out there that there is hope after
stroke," said Billy Lister, stroke survivor. "I want the world to be
inspired by this message of strength and know that surviving a stroke
doesn't mean you're condemned to a life of weakness. I came back strong
-- and you can too."
Although it's the number-five cause of death -- killing more women each
year than breast cancer -- stroke remains largely misunderstood when it
comes to awareness and the opportunity for recovery. To help address
this issue, National Stroke Association developed the PSA to underscore
the
Come Back Strong movement, declaring loudly that there is hope after stroke.
"As a stroke survivor myself, I wanted the PSA to tell an awe-inspiring
story of stroke survival," said Matt Lopez, CEO of National Stroke
Association. "The PSA makes it feel like you're there with Billy on the
road cheering him onward. With Billy's help, we're completely shifting
the way the world views stroke and starting a conversation about stroke
recovery that's never been tackled before."
Directed by Stephen French from digital healthcare agency Thread, with
support from director of photography, actor Giovanni Ribisi, and
Oscar-nominated composer, Johann Johannsson, the PSA is shot in an
anamorphic lens, reminiscent of the classic Hollywood film, "Rocky,"
with the narrative building around the emotionally captivating journey
of stroke survivor, Billy Lister.
With shots of Billy cycling up a steep hill, viewers are instantly
motivated by his endurance and drawn to his perseverance as they
discover that he suffered a stroke at age 17, which paralyzed half his
body. Through the moving musical score composed by Johannsson, viewers
learn that today Billy competed as a triathlete and is a cycling
national champion and now a Paralympic hopeful. Fans can follow Billy's
Come Back Strong on
Twitter or
Instagram.
About Come Back Strong
National Stroke Association unveiled the
Come Back Strong movement
this month, offering millions of stroke survivors and their circle of
family and friends a rallying point to support the journey through
stroke recovery. Unlike other survivor communities, there has been no
unified message, symbol or color to support stroke.
Come Back Strong
provides that rallying point, with the visual strength of the blue
return symbol. Intentionally left open, the return symbol reflects the
reality that while not everyone makes a full return to their former
self, each survivor has the opportunity to journey forward toward a new
normal.
In addition to the PSA, the $1.1 million
Come Back Strong initiative
,
led by California-based Capwell Communications in partnership with ad
agency Sonic Health, includes digital, print, television, radio, events,
public relations, and social media.
About National Stroke Association
National Stroke Association offers people Hope After Stroke, so survivors and their circle of care can begin their journey to
Come Back Strong.
Founded in 1984, National Stroke Association is the only U.S.
organization focused solely on reducing the incidence and impact of
stroke through prevention, treatment, and rehabilitation support for
stroke survivors and caregivers.
www.stroke.org
Available by Request: Stroke survivor interviews and hi-res artwork.
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