http://news.nike.com/news/hyperadapt-adaptive-lacing
“Innovation at Nike is not about dreaming of
tomorrow. It’s about accelerating toward it,” says Tinker
Hatfield. “We’re able to anticipate the needs of athletes because we
know them better than anybody. Sometimes, we deliver a reality before
others have even begun to imagine it.”
Welcome the Nike HyperAdapt 1.0, the first
performance vehicle for Nike’s latest platform breakthrough, adaptive
lacing. The shoe translates deep research in digital, electrical and
mechanical engineering into a product designed for movement. It
challenges traditional understanding of fit, proposing an ultimate
solution to individual idiosyncrasies in lacing and tension preference.
Functional simplicity reduces a typical athlete
concern, distraction. “When you step in, your heel will hit a sensor and
the system will automatically tighten,” explains Tiffany Beers, Senior
Innovator, NIKE, Inc., and the project’s technical lead. “Then there are
two buttons on the side to tighten and loosen. You can adjust it until
it’s perfect.”
I bet you wish your last name were "Beers."
ReplyDeleteWine would do just as well. Now shoes are battery powered also.
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